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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Edition: Library ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., 2006
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (5)Call number: RES 658.8 Pri c.1, ...
Marketing management / Philip Kotler, Kevin Keller. by
  • Kotler, Philip [Author]
  • Keller, Kevin Lane, 1956- [Author]
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2009
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (4)Call number: RES 658.8 Kot c.1, ... Not available: "George and Charlotte Draper" Information & Media Hub: Lost (1).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
  • Keller, Kevin Lane, 1956- [Author]
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (4)Call number: RES 658.8 Kel c.1, ...
Accelerating new food product design and development / editors Jacqueline H. Beckley ... [et al.]. by
  • Beckley, Jacqueline H [ed.]
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Iowa : Blackwell Publishing : IFT Press, 2007
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (3)Call number: RES 664.00685 Acc c.1, ...
An integrated approach to new food product development / edited by Howard R. Moskowitz, I. Sam Saguy, Tim Straus. by
  • Moskowitz, Howard R [ed.]
  • Saguy, Israel, 1946- [ed.]
  • Straus, Tim [ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boca Raton : CRC Press, 2009
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (1)Call number: RES 664.00688 Int.
Food chains : from farmyard to shopping cart / edited by Warren Belasco and Roger Horowitz. by
  • Belasco, Warren James
  • Horowitz, Roger
Series: Hagley perspectives on business and culture
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia : University of Pennsylvania Press, 2009
Availability: Items available for loan: "Dimitris & Aliki Perrotis" Central Library (1)Call number: 658.87 Foo.
New food product development : from concept to marketplace / Gordon W. Fuller. by
  • Fuller, Gordon W
Series: Food science and technology. CRC Press
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL. : CRC Press, 2011
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (2)Call number: RES 664.00688 Ful c.1, ...
Temperate and subtropical fruit production / edited by D. I. Jackson ... [et al.]. by
  • Jackson, David, 1935-2011 [ed.]
  • Looney, N. E. (Norman Earl), 1938- [ed.]
  • Morley-Bunker, M. (Michael) [ed.]
  • Thiele, Graham [ed.]
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxfordshire, UK : CABI, 2011
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (2)Call number: RES 634 Tem c.1, ...
Marketing management / Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip [Author]
  • Keller, Kevin Lane, 1956- [Author]
Series: MyMarketing lab. Pearson Prentice Hall
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Boston : Prentice Hall, 2012
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (2)Call number: RES 658.8 Kot c.1, ...
A handbook for sensory and consumer-driven new product development : innovative technologies for the food and beverage industry / Maurice G. O'Sullivan. by
  • O'Sullivan, Maurice G [Author]
Series: Woodhead Publishing series in food science, technology and nutrition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Amsterdam : Elsevier, Woodhead Publishing, 2017
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (1)Call number: 664.00685 O'Su.
International consumer behavior in the 21st century : impact on marketing strategy development / A. Coskun Samli. by
  • Samli, A. Coskun [Author]
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: New York : Springer, 2013
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (1)Call number: 658.8342 Sam.
Retailing management / Michael Levy, Barton A. Weitz, Dhruv Grewal. by
  • Levy, Michael, 1950- [Author]
  • Weitz, Barton A [Author]
  • Grewal, Dhruv [Author]
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: New York : McGraw-Hill Education, 2014
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (1)Call number: RES 658.87 Lev c.2. Not available: "Dimitris & Aliki Perrotis" Central Library: In transit (1).
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
  • Peter, J. Paul [Author]
  • Olson, Jerry C. (Jerry Corrie), 1944- [Author]
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: New York, NY. : McGraw-Hill / Irwin, 2010
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (1)Call number: 658.8342 Pet.
Marketing of agricultural products / Richard L. Kohls & Joseph N. Uhl. by
  • Kohls, Richard L. (Richard Louis), 1921-2006 [Author]
  • Uhl, Joseph N [Author]
Edition: 9th Indian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: India : Pearson, 2015
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (2)Call number: RES 381.41 Koh c.1, ...
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. by
  • Lamb, Charles W [Author]
  • Hair, Joseph F., Jr, 1944- [Author]
  • McDaniel, Carl, Jr, 1941- [Author]
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Australia : South-Western Cengage Learning, 2012
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (3)Call number: RES 658.8 Lam c.1, ...
Export import management / Justin Paul, Rajiv Aserkar. by
  • Paul, Justin [Author]
  • Aserkar, Rajiv [Author]
Edition: 2nd ed., 2nd impression.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: New Delhi, India : Oxford University Press, 2014
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (1)Call number: 658.84 Pau.
Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins ; contributing authors Linda L. Mothersbaugh, Gail Tom. by
  • Mothersbaugh, David L [Author]
  • Hawkins, Del I [Author]
  • Mothersbaugh, Linda L [Contributor]
  • Tom, Gail [Contributor]
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: New York : McGraw Hill Education, 2016
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (1)Call number: 658.83420973 Mot.
Agricultural marketing perspective and potential / edited by Anil Bhat, S.P. Singh. by
  • Bhat, Anil [ed.]
  • Singh, S. P [ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: New Delhi : New India Publishing Agency, 2016
Other title:
  • Agricultural marketing : perspectives and potentials.
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (1)Call number: 381.41 Agr.
Agricultural marketing and price analysis / F. Bailey Norwood and Jayson L. Lusk. by
  • Norwood, F. Bailey [Author]
  • Lusk, Jayson [Author]
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (1)Call number: 381.41 Nor.
Global marketing management / Warren J. Keegan ; with Elyse Arnow Brill ; international editions contributions by Sandeep Puri. by
  • Keegan, Warren J [Author]
  • Brill, Elyse Arnow [Contributor]
  • Puri, Sandeep, 1972- [Contributor]
Edition: 8th international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Boston, M.A. : Pearson, 2014
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (1)Call number: 658.84 Kee.
Pages
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