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Marketing management / Philip Kotler, Kevin Keller. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2009
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (4)Call number: RES 658.8 Kot c.1, ... Not available: "George and Charlotte Draper" Information & Media Hub: Lost (1).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (4)Call number: RES 658.8 Kel c.1, ...
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Marketing management / Philip Kotler, Kevin Lane Keller. by Series: MyMarketing lab. Pearson Prentice Hall
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Boston : Prentice Hall, 2012
Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (2)Call number: RES 658.8 Kot c.1, ...
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