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International marketing / Philip R. Cateora... [et al.].

by Cateora, Philip R [Author] | Gilly, Mary C [Author] | Graham, John L [Author] | Money, R. Bruce (Richard Bruce) [Author].

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised; Language: English Publication details: New York, NY : McGraw-Hill Education, 2016Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (2)Class number: RES 658.84 Int c.1, ...
International marketing / Philip R. Cateora ... [et al.]

by Cateora, Philip R [Author] | Money, R. Bruce (Richard Bruce) [Author] | Gilly, Mary C [Author] | Graham, John L [Author].

Edition: 18th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised; Language: English Publication details: New York, NY. : McGraw-Hill Education, 2020Availability: Items available for loan: "George and Charlotte Draper" Information & Media Hub (1)Class number: RES 658.84 Int c.2. Not available: "Dimitris & Aliki Perrotis" Central Library: Checked out (1).
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