TY - BOOK AU - Bernhardt,Kenneth L. AU - Kinnear,Thomas C. TI - Cases in marketing management SN - 0256204640 AV - HF5415.13 .B448 1997. U1 - 658.9 21 PY - 1997/// CY - Chicago PB - Irwin McGraw - Hill KW - Marketing KW - Management KW - Case studies KW - Decision making N1 - Includes bibliographical references ER -