Bernhardt, Kenneth L.,  1944- <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. Kinnear. 
 - 7th ed. 
 - Chicago :  Irwin McGraw - Hill,  1997. 
 - xiv, 665 p. :  ill., maps ;  25 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256204640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies<br/>Marketing--Decision making--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B448 1997. 
<br/><br/><label>Dewey Class. No.: </label>658.9