Bernhardt, Kenneth L., 1944- Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 7th ed. - Chicago : Irwin McGraw - Hill, 1997. - xiv, 665 p. : ill., maps ; 25 cm. - The Irwin series in marketing . Includes bibliographical references. ISBN: 0256204640 Subjects--Topical Terms: Marketing--Management--Case studiesMarketing--Decision making--Case studies LC Class. No.: HF5415.13 / .B448 1997. Dewey Class. No.: 658.9