Strategic management : concepts : a competitive advantage approach / Fred R. David, Forest R. David.

By: David, Fred R [Author]Contributor(s): David, Forest R [Author]Material type: TextTextLanguage: English Series: MyManagement lab. Pearson Prentice HallPublication details: Boston : Pearson, 2017Edition: 16th edDescription: xxvii, 393 p. : col. ill., photos. ; 28 cmISBN: 9780134153971; 0134153979; 9780134167848 (alk. paper); 0134167848 (alk. paper)Subject(s): Strategic planning | Strategic planning -- Case studiesDDC classification: RES 658.4012
Partial contents:
1. The nature of strategic management. - - 2. The business vision and mission. - - 3. The external assessment. - - 4. The internal assessment. - - 5. Strategies in action. - - 6. Strategy analysis and choice. - - 7. Implementing strategies : management, operations, and human resource issues. - - 8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues. - - 9. Strategy review, evaluation, and control. - - 10. Business ethics, social responsibility, and environmental sustainability. - - 11. Global and international issues.
Subject: This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business.
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Course Reserves Course Reserves "George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

"George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

Course Reserves RES 658.4012 Dav c.1 (Browse shelf (Opens below)) Issued 31/12/2021 13018194

Strategic Management (BSc-IB) Spring semester

Course Reserves Course Reserves "George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

"George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

Course Reserves RES 658.4012 Dav c.2 (Browse shelf (Opens below)) Available (Overnight Loan Only) 13018195

Strategic Management (BSc-IB) Spring semester

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Includes bibliographical references, glossary and indices.

1. The nature of strategic management. - - 2. The business vision and mission. - - 3. The external assessment. - - 4. The internal assessment. - - 5. Strategies in action. - - 6. Strategy analysis and choice. - - 7. Implementing strategies : management, operations, and human resource issues. - - 8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues. - - 9. Strategy review, evaluation, and control. - - 10. Business ethics, social responsibility, and environmental sustainability. - - 11. Global and international issues.

This textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business.

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