Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By:

Pride, William M

Contributor(s):

Ferrell, O. C

Material type: Text

TextPublication details: Boston : Houghton Mifflin Co., 2006.Edition: Library edDescription: xxiv, 610, [99] p. : col. ill., col. maps ; 29 cmISBN:

0618474455 (library ed.)
0618474463 (student text)
9780324834260 (ed.15th)
0324834268 (ed. 15th)

Subject(s):

DDC classification:

658.8 21

Contents:

Marketing strategy and customer relationships - The global environment and social and ethical responsibilities - Using technology and information to build customer relationships - Target markets and customer behavior - Product decisions - Distribution decisions - Promotion decisions - Pricing decisions.

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Barcode	Course reserves
Course Reserves	"George and Charlotte Draper" Information & Media Hub	"George and Charlotte Draper" Information & Media Hub	Perrotis College - Bachelor degree	RES 658.8 Pri c.1 (Browse shelf(Opens below))	Available	13008052	Agricultural Marketing (BSc-SAM) Marketing (BSc-IB) Both semesters
Course Reserves	"George and Charlotte Draper" Information & Media Hub	"George and Charlotte Draper" Information & Media Hub	Perrotis College - Bachelor degree	RES 658.8 Pri c.2 (Browse shelf(Opens below))	Available	13008053	Agricultural Marketing (BSc-SAM) Marketing (BSc-IB) Both semesters
Course Reserves	"George and Charlotte Draper" Information & Media Hub	"George and Charlotte Draper" Information & Media Hub	Perrotis College - Bachelor degree	RES 658.8 Pri c.3 (Browse shelf(Opens below))	Available	13008054	Agricultural Marketing (BSc-SAM) Marketing (BSc-IB) Both semesters
Course Reserves	"George and Charlotte Draper" Information & Media Hub	"George and Charlotte Draper" Information & Media Hub	Perrotis College - Bachelor degree	RES 658.8 Pri c.4 (Browse shelf(Opens below))	Available	13010646	Agricultural Marketing (BSc-SAM) Marketing (BSc-IB) Both semesters
Course Reserves	"George and Charlotte Draper" Information & Media Hub	"George and Charlotte Draper" Information & Media Hub	Perrotis College - Bachelor degree	RES 658.8 Pri c.5 (Browse shelf(Opens below))	Available	13010647	Agricultural Marketing (BSc-SAM) Marketing (BSc-IB) Both semesters

Total holds: 0

4 and 5 copies are the 15th ed.

Includes bibliographical references and indexes.

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