Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
Material type:
- 0618474455 (library ed.)
- 0618474463 (student text)
- 9780324834260 (ed.15th)
- 0324834268 (ed. 15th)
- 658.8 21
4 and 5 copies are the 15th ed.
Includes bibliographical references and indexes.
Marketing strategy and customer relationships - The global environment and social and ethical responsibilities - Using technology and information to build customer relationships - Target markets and customer behavior - Product decisions - Distribution decisions - Promotion decisions - Pricing decisions.
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