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Contact usCases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
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TextLanguage: English Series: The Irwin series in marketingPublication details: Chicago : Irwin McGraw - Hill, 1997. Edition: 7th edDescription: xiv, 665 p. : ill., maps ; 25 cmISBN: 0256204640Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studiesDDC classification: 658.9 LOC classification: HF5415.13 | .B448 1997.
| Item type | Current library | Home library | Collection | Class number | Status | Date due | Barcode | Item reservations |
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Book Non Fiction
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"Dimitris & Aliki Perrotis" Central Library
Κεντρική Βιβλιοθήκη της Αμερικανικής Γεωργικής Σχολής και του Κολεγίου Περρωτής. |
"Dimitris & Aliki Perrotis" Central Library
Κεντρική Βιβλιοθήκη της Αμερικανικής Γεωργικής Σχολής και του Κολεγίου Περρωτής. |
Book Non Fiction | 658.9 Ber (Browse shelf(Opens below)) | Available | 13000033 |
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| 658.872 Poy The handbook of online and social media research : | 658.872 Rap Listen first! : turning social media conversations into business advantage / | 658.878 Kah Grocery revolution : | 658.9 Ber Cases in marketing management / | 658.917 Rei The arts management reader / | 659 Yal The publicity handbook / | 659.1 Bel Advertising and promotion : |
Includes bibliographical references.
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