Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

By: Bernhardt, Kenneth L, 1944- [Author]Contributor(s): Kinnear, Thomas C, 1943- [Author]Material type: TextTextLanguage: English Series: The Irwin series in marketingPublication details: Chicago : Irwin McGraw - Hill, 1997. Edition: 7th edDescription: xiv, 665 p. : ill., maps ; 25 cmISBN: 0256204640Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studiesDDC classification: 658.9 LOC classification: HF5415.13 | .B448 1997.
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Book Non Fiction Book Non Fiction "Dimitris & Aliki Perrotis" Central Library

Κεντρική Βιβλιοθήκη της Αμερικανικής Γεωργικής Σχολής και του Κολεγίου Περρωτής.

"Dimitris & Aliki Perrotis" Central Library

Κεντρική Βιβλιοθήκη της Αμερικανικής Γεωργικής Σχολής και του Κολεγίου Περρωτής.

Book Non Fiction 658.9 Ber (Browse shelf(Opens below)) Available 13000033
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Includes bibliographical references.

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