Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, 1998.Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN:
  • 0256228779
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .C5275 1998.
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Item type Current library Home library Collection Call number Status Date due Barcode Item holds
Book Non Fiction Book Non Fiction "Dimitris & Aliki Perrotis" Central Library "Dimitris & Aliki Perrotis" Central Library Book Non Fiction 658.8 Chu (Browse shelf(Opens below)) Available 13000771
Total holds: 0

Includes bibliographical references (p. [587]-605) and indexes.

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