Strategic marketing / David W. Cravens.

By: Cravens, David W [Author]Material type: TextTextSeries: The Irwin series in marketingPublication details: Boston : Irwin McGraw-Hill, 1997. Edition: 5th edDescription: xviii, 670 p. : ill. ; 24 cmISBN: 0256214387Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.135 | .C72 1997.
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Book Non Fiction Book Non Fiction "Dimitris & Aliki Perrotis" Central Library

Κεντρική Βιβλιοθήκη της Αμερικανικής Γεωργικής Σχολής και του Κολεγίου Περρωτής.

"Dimitris & Aliki Perrotis" Central Library

Κεντρική Βιβλιοθήκη της Αμερικανικής Γεωργικής Σχολής και του Κολεγίου Περρωτής.

Book Non Fiction 658.802 Cra (Browse shelf(Opens below)) Available 13000768
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Includes bibliographical references and indexes.

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