Strategic marketing / David W. Cravens.

By: Material type: TextTextSeries: The Irwin series in marketingPublication details: Boston : Irwin McGraw-Hill, 1997.Edition: 5th edDescription: xviii, 670 p. : ill. ; 24 cmISBN:
  • 0256214387
Subject(s): DDC classification:
  • 658.8/02 20
LOC classification:
  • HF5415.135 .C72 1997.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode Item holds
Book Non Fiction Book Non Fiction "Dimitris & Aliki Perrotis" Central Library "Dimitris & Aliki Perrotis" Central Library Book Non Fiction 658.802 Cra (Browse shelf(Opens below)) Available 13000768
Total holds: 0

Includes bibliographical references and indexes.

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