MARC details
000 -LEADER |
fixed length control field |
01629nam a22003737a 4500 |
001 - CONTROL NUMBER |
control field |
38472 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DAPL |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190926063059.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060201s us 00110 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0618474455 (library ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0618474463 (student text) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780324834260 (ed.15th) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324834268 (ed. 15th) |
040 ## - CATALOGING SOURCE |
Transcribing agency |
DAPL |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
21 |
100 1# - MAIN ENTRY--PERSONAL NAME |
9 (RLIN) |
6117 |
Personal name |
Pride, William M. |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
concepts and strategies / |
Statement of responsibility, etc. |
William M. Pride, O.C. Ferrell. |
250 ## - EDITION STATEMENT |
Edition statement |
Library ed. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
Houghton Mifflin Co., |
Date of publication, distribution, etc. |
2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 610, [99] p. : |
Other physical details |
col. ill., col. maps ; |
Dimensions |
29 cm. |
500 ## - GENERAL NOTE |
General note |
4 and 5 copies are the 15th ed. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Marketing strategy and customer relationships - The global environment and social and ethical responsibilities - Using technology and information to build customer relationships - Target markets and customer behavior - Product decisions - Distribution decisions - Promotion decisions - Pricing decisions. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
15225 |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Perrotis College |
General subdivision |
Bachelor of science degree |
9 (RLIN) |
23755 |
700 1# - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
3331 |
Personal name |
Ferrell, O. C. |
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
Uncontrolled related/analytical title |
Pride-Ferrell marketing : concepts and strategies / William M. Pride, O.C. Ferrell |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Course Reserves |
Classification part |
658.8 |
Item part |
c.1 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Course Reserves |
Classification part |
658.8 |
Item part |
c.2 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Course Reserves |
Classification part |
658.8 |
Item part |
c.3 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Course Reserves |
Classification part |
658.8 |
Item part |
c.4 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Course Reserves |
Classification part |
658.8 |
Item part |
c.5 |