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Bernhardt, Kenneth L., 1944-

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 7th ed. - Chicago : Irwin McGraw - Hill, 1997. - xiv, 665 p. : ill., maps ; 25 cm. - The Irwin series in marketing .

Includes bibliographical references.

ISBN: 0256204640

Subjects--Topical Terms:
Marketing--Management--Case studies
Marketing--Decision making--Case studies

LC Class. No.: HF5415.13 / .B448 1997.

Dewey Class. No.: 658.9