Cases in marketing management /

Bernhardt, Kenneth L., 1944-

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 7th ed. - Chicago : Irwin McGraw - Hill, 1997. - xiv, 665 p. : ill., maps ; 25 cm. - The Irwin series in marketing .

Includes bibliographical references.

0256204640


Marketing--Management--Case studies
Marketing--Decision making--Case studies

HF5415.13 / .B448 1997.

658.9
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