000 | 01629nam a22003737a 4500 | ||
---|---|---|---|
999 |
_c15171 _d15171 |
||
001 | 38472 | ||
003 | DAPL | ||
005 | 20190926063059.0 | ||
008 | 060201s us 00110 eng | ||
020 | _a0618474455 (library ed.) | ||
020 | _a0618474463 (student text) | ||
020 | _a9780324834260 (ed.15th) | ||
020 | _a0324834268 (ed. 15th) | ||
040 | _cDAPL | ||
082 | 0 | 0 |
_a658.8 _221 |
100 | 1 |
_96117 _aPride, William M. |
|
245 | 1 | 0 |
_aMarketing : _bconcepts and strategies / _cWilliam M. Pride, O.C. Ferrell. |
250 | _aLibrary ed. | ||
260 | 0 |
_aBoston : _bHoughton Mifflin Co., _c2006. |
|
300 |
_axxiv, 610, [99] p. : _bcol. ill., col. maps ; _c29 cm. |
||
500 | _a4 and 5 copies are the 15th ed. | ||
504 | _aIncludes bibliographical references and indexes. | ||
505 | 0 | _aMarketing strategy and customer relationships - The global environment and social and ethical responsibilities - Using technology and information to build customer relationships - Target markets and customer behavior - Product decisions - Distribution decisions - Promotion decisions - Pricing decisions. | |
650 | 0 |
_915225 _aMarketing _xManagement |
|
650 | 0 |
_aPerrotis College _xBachelor of science degree _923755 |
|
700 | 1 |
_93331 _aFerrell, O. C. |
|
740 | 0 | _aPride-Ferrell marketing : concepts and strategies / William M. Pride, O.C. Ferrell | |
901 |
_aGR _bDAPL. |
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