000 01629nam a22003737a 4500
999 _c15171
_d15171
001 38472
003 DAPL
005 20190926063059.0
008 060201s us 00110 eng
020 _a0618474455 (library ed.)
020 _a0618474463 (student text)
020 _a9780324834260 (ed.15th)
020 _a0324834268 (ed. 15th)
040 _cDAPL
082 0 0 _a658.8
_221
100 1 _96117
_aPride, William M.
245 1 0 _aMarketing :
_bconcepts and strategies /
_cWilliam M. Pride, O.C. Ferrell.
250 _aLibrary ed.
260 0 _aBoston :
_bHoughton Mifflin Co.,
_c2006.
300 _axxiv, 610, [99] p. :
_bcol. ill., col. maps ;
_c29 cm.
500 _a4 and 5 copies are the 15th ed.
504 _aIncludes bibliographical references and indexes.
505 0 _aMarketing strategy and customer relationships - The global environment and social and ethical responsibilities - Using technology and information to build customer relationships - Target markets and customer behavior - Product decisions - Distribution decisions - Promotion decisions - Pricing decisions.
650 0 _915225
_aMarketing
_xManagement
650 0 _aPerrotis College
_xBachelor of science degree
_923755
700 1 _93331
_aFerrell, O. C.
740 0 _aPride-Ferrell marketing : concepts and strategies / William M. Pride, O.C. Ferrell
901 _aGR
_bDAPL.
942 _2ddc
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