000			01629nam a22003737a 4500
999			_c15171 _d15171
001			38472
003			DAPL
005			20190926063059.0
008			060201s us 00110 eng
020			_a0618474455 (library ed.)
020			_a0618474463 (student text)
020			_a9780324834260 (ed.15th)
020			_a0324834268 (ed. 15th)
040			_cDAPL
082	0	0	_a658.8 _221
100	1		_96117 _aPride, William M.
245	1	0	_aMarketing : _bconcepts and strategies / _cWilliam M. Pride, O.C. Ferrell.
250			_aLibrary ed.
260	0		_aBoston : _bHoughton Mifflin Co., _c2006.
300			_axxiv, 610, [99] p. : _bcol. ill., col. maps ; _c29 cm.
500			_a4 and 5 copies are the 15th ed.
504			_aIncludes bibliographical references and indexes.
505	0		_aMarketing strategy and customer relationships - The global environment and social and ethical responsibilities - Using technology and information to build customer relationships - Target markets and customer behavior - Product decisions - Distribution decisions - Promotion decisions - Pricing decisions.
650		0	_915225 _aMarketing _xManagement
650		0	_aPerrotis College _xBachelor of science degree _923755
700	1		_93331 _aFerrell, O. C.
740	0		_aPride-Ferrell marketing : concepts and strategies / William M. Pride, O.C. Ferrell
901			_aGR _bDAPL.
942			_2ddc _cCOURSERES _h658.8 _ic.1
942			_2ddc _cCOURSERES _h658.8 _ic.2
942			_2ddc _cCOURSERES _h658.8 _ic.3
942			_2ddc _cCOURSERES _h658.8 _ic.4
942			_2ddc _cCOURSERES _h658.8 _ic.5