Your search returned 4 results.

Marketing management : text and cases / John A. Quelch, Robert J. Dolan and Thomas J. Kosnik.

by Quelch, John A.

Series: The Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin McGraw-Hill, 1993Availability: Items available for loan: "Dimitris & Aliki Perrotis" Central LibraryCall number: 658.8 Que (1).
Strategic marketing / David W. Cravens.

by Cravens, David W [Author].

Series: The Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin McGraw-Hill, 1997Availability: Items available for loan: "Dimitris & Aliki Perrotis" Central LibraryCall number: 658.802 Cra (1).
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

by Churchill, Gilbert A | Peter, J. Paul.

Series: The Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw Hill, 1998Availability: Items available for loan: "Dimitris & Aliki Perrotis" Central LibraryCall number: 658.8 Chu (1).
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

by Bernhardt, Kenneth L, 1944- [Author] | Kinnear, Thomas C, 1943- [Author].

Series: The Irwin series in marketingEdition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chicago : Irwin McGraw - Hill, 1997Availability: Items available for loan: "Dimitris & Aliki Perrotis" Central LibraryCall number: 658.9 Ber (1).
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