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Retailing management / Michael Levy, Barton A. Weitz, Dhruv Grewal.

By: Levy, Michael, 1950- [Author].
Contributor(s): Weitz, Barton A [Author] | Grewal, Dhruv [Author].
Material type: TextTextPublisher: New York : McGraw-Hill Education, 2014Edition: 9th ed.Description: xxxiii, 670 p. : col. ill., photos., charts ; 29 cm.ISBN: 9780078028991 (alk. paper); 007802899X (alk. paper); 9781259060663.Subject(s): Retail trade | Retail trade -- Management | Retail trade -- Marketing | Personnel management | Perrotis College -- Bachelor of science degreeDDC classification: RES 658.87
Partial contents:
SECTION I. The World of Retailing : 1. Introduction to the world of retailing. - 2. Types of retailers. - 3. Multichannel retailing. - 4. Customer buying behavior. - - SECTION II. Retailing Strategy : 5. Retail market strategy. - 6. Financial strategy. - 7. Retail locations. - 8. Retail site location. - 9. Human resource management. - 10. Information systems and supply chain management. - 11. Customer relationship management. - - SECTION III. Merchandise Management : 12. Managing the merchandise planning process. - 13. Buying merchandise. - 14. Retail pricing. - 15. Retail communication mix. - - SECTION IV. Store Management : 16. Managing the store. - 17. Store layout, design, and visual merchandising. - 18. Customer service. - Appendix. Starting your own retail business. - - SECTION V. Cases.
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Item type Current location Home library Collection Class number Status Date due Barcode Course reserves
Course Reserves Course Reserves "George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

"George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

Perrotis College - Bachelor degree RES 658.87 Lev c.1 (Browse shelf) Available (Overnight Loan Only) 13018973

Retail Management International Marketing Management Pathway Fall semester

Course Reserves Course Reserves "George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

"George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

Perrotis College - Bachelor degree RES 658.87 Lev c.2 (Browse shelf) Available (Overnight Loan Only) 13018974

Retail Management International Marketing Management Pathway Fall semester


Hard cover.

Includes glossary, bibliographical references and indexes.

On the back cover : http://www.mhhe.com/levy9e

SECTION I. The World of Retailing : 1. Introduction to the world of retailing. - 2. Types of retailers. - 3. Multichannel retailing. - 4. Customer buying behavior. - - SECTION II. Retailing Strategy : 5. Retail market strategy. - 6. Financial strategy. - 7. Retail locations. - 8. Retail site location. - 9. Human resource management. - 10. Information systems and supply chain management. - 11. Customer relationship management. - - SECTION III. Merchandise Management : 12. Managing the merchandise planning process. - 13. Buying merchandise. - 14. Retail pricing. - 15. Retail communication mix. - - SECTION IV. Store Management : 16. Managing the store. - 17. Store layout, design, and visual merchandising. - 18. Customer service. - Appendix. Starting your own retail business. - - SECTION V. Cases.

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