Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Pride, William MContributor(s): Ferrell, O. CMaterial type: TextTextPublication details: Boston : Houghton Mifflin Co., 2006Edition: Library edDescription: xxiv, 610, [99] p. : col. ill., col. maps ; 29 cmISBN: 0618474455 (library ed.); 0618474463 (student text); 9780324834260 (ed.15th); 0324834268 (ed. 15th)Subject(s): Marketing -- Management | Perrotis College -- Bachelor of science degreeDDC classification: 658.8
Contents:
Marketing strategy and customer relationships - The global environment and social and ethical responsibilities - Using technology and information to build customer relationships - Target markets and customer behavior - Product decisions - Distribution decisions - Promotion decisions - Pricing decisions.
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Course Reserves Course Reserves "George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

"George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

Perrotis College - Bachelor degree RES 658.8 Pri c.1 (Browse shelf (Opens below)) Available (Overnight Loan Only) 13008052

Agricultural Marketing (BSc-SAM)

Marketing (BSc-IB) Both semesters

Course Reserves Course Reserves "George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

"George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

Perrotis College - Bachelor degree RES 658.8 Pri c.2 (Browse shelf (Opens below)) Available (Overnight Loan Only) 13008053

Agricultural Marketing (BSc-SAM)

Marketing (BSc-IB) Both semesters

Course Reserves Course Reserves "George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

"George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

Perrotis College - Bachelor degree RES 658.8 Pri c.3 (Browse shelf (Opens below)) Available (Overnight Loan Only) 13008054

Agricultural Marketing (BSc-SAM)

Marketing (BSc-IB) Both semesters

Course Reserves Course Reserves "George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

"George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

Perrotis College - Bachelor degree RES 658.8 Pri c.4 (Browse shelf (Opens below)) Available (Overnight Loan Only) 13010646

Agricultural Marketing (BSc-SAM)

Marketing (BSc-IB) Both semesters

Course Reserves Course Reserves "George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

"George and Charlotte Draper" Information & Media Hub

Παράρτημα της Κεντρικής Βιβλιοθήκης στο Κολέγιο Περρωτής.

Perrotis College - Bachelor degree RES 658.8 Pri c.5 (Browse shelf (Opens below)) Available (Overnight Loan Only) 13010647

Agricultural Marketing (BSc-SAM)

Marketing (BSc-IB) Both semesters


4 and 5 copies are the 15th ed.

Includes bibliographical references and indexes.

Marketing strategy and customer relationships - The global environment and social and ethical responsibilities - Using technology and information to build customer relationships - Target markets and customer behavior - Product decisions - Distribution decisions - Promotion decisions - Pricing decisions.

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