Marketing : (Record no. 15171)

000 -LEADER
fixed length control field 01629nam a22003737a 4500
001 - CONTROL NUMBER
control field 38472
003 - CONTROL NUMBER IDENTIFIER
control field DAPL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190926063059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060201s us 00110 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618474455 (library ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618474463 (student text)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324834260 (ed.15th)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324834268 (ed. 15th)
040 ## - CATALOGING SOURCE
Transcribing agency DAPL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 6117
Personal name Pride, William M.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title concepts and strategies /
Statement of responsibility, etc. William M. Pride, O.C. Ferrell.
250 ## - EDITION STATEMENT
Edition statement Library ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Houghton Mifflin Co.,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 610, [99] p. :
Other physical details col. ill., col. maps ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note 4 and 5 copies are the 15th ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing strategy and customer relationships - The global environment and social and ethical responsibilities - Using technology and information to build customer relationships - Target markets and customer behavior - Product decisions - Distribution decisions - Promotion decisions - Pricing decisions.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 15225
Topical term or geographic name as entry element Marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Perrotis College
General subdivision Bachelor of science degree
9 (RLIN) 23755
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 3331
Personal name Ferrell, O. C.
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Pride-Ferrell marketing : concepts and strategies / William M. Pride, O.C. Ferrell
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Course Reserves
Classification part 658.8
Item part c.1
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Course Reserves
Classification part 658.8
Item part c.2
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Course Reserves
Classification part 658.8
Item part c.3
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Course Reserves
Classification part 658.8
Item part c.4
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Course Reserves
Classification part 658.8
Item part c.5
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts Date last checked out
        Overnight Loan Only   Perrotis College - Bachelor degree "George and Charlotte Draper" Information & Media Hub "George and Charlotte Draper" Information & Media Hub 2016-02-09 RES 658.8 Pri c.1 13008052 2016-10-24 2016-02-09 Course Reserves    
        Overnight Loan Only   Perrotis College - Bachelor degree "George and Charlotte Draper" Information & Media Hub "George and Charlotte Draper" Information & Media Hub 2016-02-09 RES 658.8 Pri c.2 13008053 2016-10-24 2016-02-09 Course Reserves    
        Overnight Loan Only   Perrotis College - Bachelor degree "George and Charlotte Draper" Information & Media Hub "George and Charlotte Draper" Information & Media Hub 2016-02-09 RES 658.8 Pri c.3 13008054 2020-10-19 2016-02-09 Course Reserves 4 2019-12-09
        Overnight Loan Only   Perrotis College - Bachelor degree "George and Charlotte Draper" Information & Media Hub "George and Charlotte Draper" Information & Media Hub 2016-02-09 RES 658.8 Pri c.4 13010646 2019-12-09 2016-02-09 Course Reserves 2 2018-03-12
        Overnight Loan Only   Perrotis College - Bachelor degree "George and Charlotte Draper" Information & Media Hub "George and Charlotte Draper" Information & Media Hub 2016-02-09 RES 658.8 Pri c.5 13010647 2019-12-10 2016-02-09 Course Reserves    
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