Pride, William M.

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - Library ed. - Boston : Houghton Mifflin Co., 2006. - xxiv, 610, [99] p. : col. ill., col. maps ; 29 cm.

4 and 5 copies are the 15th ed.

Includes bibliographical references and indexes.

Marketing strategy and customer relationships - The global environment and social and ethical responsibilities - Using technology and information to build customer relationships - Target markets and customer behavior - Product decisions - Distribution decisions - Promotion decisions - Pricing decisions.

0618474455 (library ed.) 0618474463 (student text) 9780324834260 (ed.15th) 0324834268 (ed. 15th)


Marketing--Management
Perrotis College--Bachelor of science degree

658.8
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